Schedule LinkedIn posts and company pages. Both, and they are genuinely separate connections.
LinkedIn rewards consistency more obviously than any other platform, and punishes outbound links in the post body. So the two things that matter for scheduling it are showing up on a cadence and getting the link into the first comment — both of which stop being manual work here.
Profiles and company pages.
Profiles and pages are separate connections
It looks like an inconvenience and it is a technical necessity. Posting to a company page requires a wider permission scope than posting to a personal profile, and a single access token cannot carry both sets of permissions.
So Postonus treats them as two credential families. You authorise your profile once and your page once.
The upside shows up when something breaks. A page grant that expires does not take your profile connection down with it — you reconnect the one that failed, and the posts queued for it were held rather than destroyed.
The link problem
A LinkedIn post with an outbound link in the body reaches fewer people. The established workaround is the first comment, and it works, but doing it by hand means being present the moment the post publishes.
Schedule the comment with the post and that requirement disappears.
Formatting, honestly
LinkedIn posts have no rich text. Every "bold" LinkedIn post you have seen uses alternate Unicode characters that look like bold letters.
The free LinkedIn text formatter will do that conversion. It also tells you the cost, which most tools do not: those characters are mathematical symbols, not letters, so a screen reader announces them as symbol names or skips them. Use it for a word or two, not a whole post.
LinkedIn's strongest windows cluster on weekday mornings. The composer will drop a post into the next recommended one if you would rather not decide — see posting times.
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Limits
What LinkedIn allows in one post. The composer enforces these while you type.
- Characters per post
- 3,000
- Media per post
- 9
- Media types
- image, gif, video
- First comment
- Supported — up to 1,250 characters
Read from the same rules the composer and the publish workers use, so this table cannot drift from what actually publishes.
Questions
Frequently asked questions Everything the first evaluation usually needs.
- Can I schedule to a company page as well as my profile?
Yes, and they are connected separately on purpose. A page grant needs a wider permission scope than a profile grant, so one token cannot serve both. You connect each once and then post to either.
- Can I schedule the first comment?
Yes. LinkedIn supports a first comment and Postonus publishes it with the post. This is the usual way to include a link without putting it in the body.
- Is scheduling LinkedIn posts allowed?
Yes. Postonus publishes through LinkedIn’s official API using a permission you grant, which is the supported route rather than a workaround.
- Will my formatting survive?
LinkedIn has no rich text in posts, so bold and italics have to be done with alternate Unicode characters. The free LinkedIn text formatter does that, and warns you that screen readers will not read those characters as letters.
- Why did my page stop publishing when my profile still works?
Because they hold separate tokens. A revoked or expired page grant does not affect the profile connection, so the fix is reconnecting the one that expired — the queued posts for it are held, not failed.
Keep reading
- First commentQueue the first comment with the post itself, so links and hashtags land in the comments instead of the caption — on the platforms that support it.Read
- Team collaborationInvite teammates with owner, admin, or member roles, leave threaded comments on a draft, and route posts through approve, reject, or request-changes first.Read
- Posting timesRecommended posting windows per platform, weighted by strength and resolved in your time zone. Drop a post into the next good slot from the composer or CLI.Read