Schedule for

Every platform Postonus publishes to. Sixteen of them, and what each one demands.

Every scheduler claims the same platform list. What differs is what happens when you actually publish: which one silently rejects a vertical video, which needs a business account before the API will talk to you, which charges us per post. Each page below is written for one platform and reads its real limits from the same rules the publishing worker enforces.

Connect your first channel

Free workspace, no card required.

Sixteen platforms, five different jobs

The platform pages below sort into rough families. Reading the one family you publish to is more useful than scanning all sixteen.

Short video and reach

Instagram, TikTok and YouTube are where the media rules bite hardest — aspect ratio, duration, and codec are all enforced by the platform rather than by us, so a file that uploads fine to one is rejected by the next. Facebook shares Instagram's Meta plumbing and its business-account requirement.

Professional and long-form text

LinkedIn is the one platform where the same post performs differently depending on whether you attach a link, and where a scheduled first comment is the usual way around that.

Text-first and fast

X (Twitter), Threads and Bluesky all want short posts published often. X is the only one of the three we meter per tier, for the API cost reason in the FAQ below.

Communities and groups

Reddit, Discord, Telegram and WhatsApp publish into a space someone else moderates. Subreddit rules and server permissions matter more here than anything in the composer. WhatsApp Groups support is in beta.

Discovery, visual, and local

Pinterest and Snapchat treat a post as an asset to be found later rather than a moment in a feed. Tumblr sits closest to blogging. Google Business Profile is not social at all — it is the post that shows up next to your business in Maps and Search.

Publishing to several at once

Most accounts do not pick one. Writing the post once and sending it to a set of platforms is the multi-platform publishing flow, and channel groups save that set so a client's whole roster is one selection rather than six.

Found this useful? Pass it on.

All platforms

Questions

Frequently asked questions Everything the first evaluation usually needs.

Do I have to connect every platform?

No. Connect the ones you publish to and ignore the rest. The free workspace allows three connected channels, which is enough to see whether the publishing side works for you before you pay.

Why is X (Twitter) metered separately?

X charges roughly $1 per 100 posts through its Basic API, so it is the one platform whose per-post cost we pass through as a per-tier cap. Every other platform is free or near-free for us and shares the general monthly allowance.

Which platforms need a business or professional account?

Instagram and Facebook publishing runs through the Meta Graph API, which requires a Professional or Business account linked to a Page. Pinterest and Google Business Profile also need business accounts. The rest accept a personal account.

What happens when a platform changes its API?

Per-platform limits live in one place in our code, so a changed character count or media rule is a single edit that updates the composer, the validation, the publishing worker, and the page you are reading.

Keep reading

Connect your first channel

Free workspace, no card required.